Since the last edition of Principles of Risk Management and Insurance was published, natural disasters, economic crises and, most shockingly, terrorist attacks on American soil have stunned the nat…
The clear market leader in the corporate finance course, this text filled a very definite need for a MODERN corporate finance text back in 1983 when the first edition was published. It is known for…
The goal of every marketer is to create more value for customers. So it makes sense that our goal for the fourteenth edition is to continue creating more value for you, our customer. Our goal is to…