The author team brings extraordinary experience to the development of their text. For example, they have benefited from the feedback of many users of the first edition of Marketing in Asia.
The most interesting practitioner-based introductory books are available in the advertising field. Focus on the real world with problems, and interrelated applications that introduce the best-selli…
The role promotion, a component of the marketing mix, is persuasive communication. The design and implementation of promotional strategy is influenced by the enviroment in which it operates-cultura…