The market leading undergraduate investments textbook, Essentials of Investments, 9e by Bodie, Kane, and Marcus, emphasizes asset allocation while presenting the practical applications of investme…
Alan Marcus is professor of finance in the Wallace E. Carroll School of Management at Boston College. He received his PHD in Economics from MIT in 1981. Professor Marcus recently has been a visitin…
Brealey, Myers, Marcus have been applauded for their intuitive approach and imbedded examples. Professors constantly praise their well-organized and thoughtful writing style and their clear exposit…