pendekatan yang komprehensif dan seimbang atas berbagai aplikasi manajerial yang saling berkaitan dengan perilaku pelanggan. Edisi ini mencerminkan berbagai hasil riset terbaru dan tren yang terjad…
International Business: The Challenge of Global Competition, 8e, continues to be the textbook of choice for instructors who want comprehensive coverage. It is the textbook of choice for adopters wh…
By incorporating recent research including dramaturgical analysis of white-water rafting and sky-diving and the investigation of customer relationships the authors provide students with a means of …
Bisnis Internasional: Tantangan Persaingan Global edisi 9 adalah buku pegangan mata kuliah Bisnis Internasional yang telah digunakan di banyak negara. Karena pesatnya perubahan lingkungan bisnis gl…
International Business: The Challenge of Global Competition, 12th Edition, by Ball, Geringer, Minor and McNett continues to be the most current, objective and thorough treatment of International Bu…
International Business: The Challenge of Global Competition, 8e, continues to be the textbook of choice for instructors who want comprehensive coverage. It is the textbook of choice for adopters wh…