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Basic Marketing Management

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The book designed ti help the leader learn marketing management concepts and apply them to solves business problems. Marketing is the driving force that helps firms succeded in the new are of the information explosion, instant Internet cimmunications, and global competition. Every manager must appreciate the key role that marketing plays in the creation and distribution of goods and services ti business prosperity means that marketing has become an importent pathway to move to the top of the executive career ladder.

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Ketersediaan

60570C.1

658.802 DAL B

Lantai 2

Tersedia

Informasi Detil

Judul Seri

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No. Panggil

658.802 DAL B

Penerbit

Amerika, New York : Jhon Wiley & Sons., 2000

Deskripsi Fisik

341 hlm.

Bahasa

English

ISBN/ISSN

0-741-35392-2

Klasifikasi

658.802

Tipe Isi

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Tipe Media

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Tipe Pembawa

-

Edisi

2

Subyek

Management

Info Detil Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

Komentar

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