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Consumer Behavior

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This is the tenth edition of the first strategically focused consumer behavior textbook ever published. Sinced its first edition(issued in 1978), this book has centered on the examination and application of consumer behavior of the planning,development,and implementation of marketing strategies,and we continue this menagerial emphasis in the tenth edition of consumer behavior.

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Ketersediaan

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Informasi Detil

Judul Seri

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No. Panggil

658.834 2 SCH C

Penerbit

New Jersey : Pearson., 2010

Deskripsi Fisik

592 hlm.

Bahasa

English

ISBN/ISSN

978-0-13-700670-0

Klasifikasi

658.834 2

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

10

Subyek

Accounting

Info Detil Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

Komentar

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