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Global Marketing Foreign Entry, Local Marketing & Global Management

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This book uses a three-pronged framework to organize the discussion of how to conduct global business: foreign entry, local marketing and global management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks.

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Ketersediaan

45679

658.8 JOH G

Library Lantai 2

Tersedia

Informasi Detil

Judul Seri

-

No. Panggil

45679

Penerbit

Amerika, New York : Mc Graw-Hill Companies., 2006

Deskripsi Fisik

646 hlm

Bahasa

English

ISBN/ISSN

-

Klasifikasi

658.8

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

4

Subyek

Global Marketing

Info Detil Spesifik

-

Pernyataan Tanggungjawab

-

Versi lain/terkait

Lampiran Berkas

Komentar

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