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Research Methods For Business: A Skill Building Approach

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Research Methods for Business: A Skill Building Approach (5th Edition) by Uma Sekaran, Roger Bougie Research Methods for Business: A Skill Building Approach,5th Edition is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekarans popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager. The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods.

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Ketersediaan

64788 C.11	SEK R	Library Lantai 3	Tersedia
64787 C.10	SEK R	Library Lantai 3	Tersedia
64786 C.9	SEK R	Library Lantai 3	Tersedia
64783 C.6	SEK R	Library Lantai 3	Tersedia

Informasi Detil

Judul Seri

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No. Panggil

SEK R

Penerbit

United Kingdom : Wiley., 2009

Deskripsi Fisik

468 hlm.

Bahasa

English

ISBN/ISSN

978-0-470-74479-6

Klasifikasi

658.072

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

5

Subyek

Bisnis
Business

Info Detil Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

Komentar

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