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Advertising; Principles and pratice.

The most interesting practitioner-based introductory books are available in the advertising field. Focus on the real world with problems, and interrelated applications that introduce the best-selling both advertising theory and practice provide important insight into how advertising is done, who does it, and critical questions that need to be resolved. It provides a focus on what principles and practices make effective advertising and a rich and extensive volume of support packages make the learning process not only interesting, but also more effective. This volume discusses the basics of advertising, environment, background, planning and strategy, advertising media, creating elements of advertising and marketing communication. For those who are interested in effective advertising.

Ketersediaan
46840 C.2659.1 WEL ALibrary Lantai 3Tersedia
41245-C.1659.1 WEL ALibrary Lantai 3Tersedia
Informasi Detil
Judul Seri
-
No. Panggil
659.1 WEL A
Penerbit
New Jersey 07458 : Pearson Education,Inc..,
Deskripsi Fisik
592 hlm.
Bahasa
English
ISBN/ISSN
0-13-196881-5
Klasifikasi
659.1
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
7
Subyek
advertising
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Info Detil Spesifik
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