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Polls and Surveys: Understanding What They Tell Us
Polling the public: purposes and process -- Growth of public opinion polling -- Proper and improper uses of surveys -- The organizations that do the polling -- How information is collected -- How respondents are selected -- Asking the question: how wording affects response -- What do the answers mean? -- Understanding sources of error -- Should polls be banned? -- Effects of polls on elections, governments, business, and media.
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