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Advertising and Promotion: An Integrated Marketing Communications Persptective

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Nearly everyone in the world is influenced to some degree by advertising and other forms of promotion.Each chapter begins with a vignette that shows the effective use of integrated marketing communications by a company or ad agency or discuss an interesting issue that is relevant to the chapter

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Ketersediaan

Tidak ada salinan data

Informasi Detil

Judul Seri

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No. Panggil

659.1 BEL A

Penerbit

United State of America : McGraw-Hill Higher Education., 2001

Deskripsi Fisik

795 hlm

Bahasa

English

ISBN/ISSN

0-07-231445-1

Klasifikasi

659.1

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

5

Subyek

advertising
Promotion

Info Detil Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

Komentar

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