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Strategic Management: Creating Competitive Advantages

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A guide to strategic management. It seeks to respond to the demands of today's rapidly changing and unpredictable marketplace that students will face when they enter the business world. The concepts-only text is designed to engage students and provide a solid treatment of traditional topics in strategic management, as well as contemporary topics such as entrepreneurship, knowledge management, and e-commerce and Internet strategies. Numerous applications from business practice plus sidebars (about six in each chapter) illustrate key concepts, and chapter-opening vignettes offer examples of what can go wrong.

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Ketersediaan

65640 C.1

658.401 2 DES S

Library Lantai 3

Tersedia

Informasi Detil

Judul Seri

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No. Panggil

658.401 2 DES S

Penerbit

USA : McGraw-Hill Higher Education., 2005

Deskripsi Fisik

530 hlm.

Bahasa

English

ISBN/ISSN

0-07-287290-X

Klasifikasi

658.401 2

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

2

Subyek

Management
Manajemen

Info Detil Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

Komentar

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