Image of Repositioning: Marketing in an era of Competetion, Change, and Crisis

Text

Repositioning: Marketing in an era of Competetion, Change, and Crisis

Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are in crisis mode.



Repositioning shows you how to adapt, compete—and succeed—in today’s overcrowded marketplace. Global marketing expert Jack Trout has retooled his most effective positioning strategies—providing a must-have arsenal of proven marketing techniques specifically redesigned for our current climate. With Repositioning, you can conquer the “3 Cs” of business: Competition, Change, and Crisis . . .



BEAT THE COMPETITION: Challenge your rivals, differentiate your product, increase your value, and stand out in the crowd.


CHANGE WITH THE TIMES: Use the latest technologies, communications, and multimedia resources to connect with your consumers.


MANAGE A CRISIS: Cope with everything from profi t losses and rising costs to bad press and PR nightmares.




Even if your company is doing well, these cutting-edge marketing observations can keep you on top of your game and ahead of the pack. You’ll discover how expanding product lines may decrease your overall sales, why new brand names often outsell established brands, and why slashing prices is usually a bad idea. You’ll learn the dangers of attacking your competitors head-on—and the value of emphasizing value. You’ll see how consumers can have too many choices to pick from—and what you can do to make them pick your brand.



Drawing from the latest research studies, consumer statistics, and business-news headlines, Trout reveals the hidden psychological motives that drive today’s market. Understanding the mindset of your consumers is half the battle. Winning in today’s world is often a matter of repositioning. It’s how you rethink the strategies you’ve always relied on. It’s how you regain the success you’ve worked so hard for. It’s how you win the new battle of the mind.

Ketersediaan
61427 C.2658.306 TRO RLibrary Lantai 3Tersedia
61426 C.1658.306 TRO RLibrary Lantai 3Tersedia
61429 C.4658.306 TRO RLibrary Lantai 2Tersedia
61428 C.3658.306 TRO RLibrary Lantai 2Tersedia
61430 C.5658.306 TRO RLibrary Lantai 2Tersedia
Informasi Detil
Judul Seri
-
No. Panggil
658.306 TRO R
Penerbit
USA : McGraw-Hill.,
Deskripsi Fisik
217 hlm.
Bahasa
English
ISBN/ISSN
978-0-07-163559-2
Klasifikasi
658.306
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subyek
Management
Manajemen
Info Detil Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

Lampiran Berkas
Komentar
You must be logged in to post a comment