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Marketing Management (Global Edition)

In this book, there are eight sections which have the core of separate discussion and the core is explained in the form of chapters. In the first part, we will understand what marketing management is, how to define marketing for the 21st century and develop marketing strategies and plans. The second part we will capture how understanding of marketing can be formed, how to gather information and scan the environment and carry out marketing research and forecast demand. In the third part we will study relationships with customers, which will be explained in the fifth chapter to the eighth chapter. Below is a summary from the first chapter to the eighth chapter

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Informasi Detil
Judul Seri
-
No. Panggil
658.8 KOT M
Penerbit
USA : Pearson Education.,
Deskripsi Fisik
679 hlm.
Bahasa
English
ISBN/ISSN
978-0-273-75336-0
Klasifikasi
658.8
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
14e
Subyek
Management
Marketing
Manajemen
Info Detil Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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