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Principles of Marketing

The goal of every marketer is to create more value for customers. So it makes sense that our goal for the fourteenth edition is to continue creating more value for you, our customer. Our goal is to introduce new marketing students to the fascinating world of modern marketing in an innovative an comprehensive yet practical and enjoyable way. We’ve poured over every page, table, figure, fact, and example in an effort to make this the best text from which to learn about and teach marketing. Enhanced by mymarketinglab, our online homework and personalized study tool, the fourteenth edition creates exceptional value for both students and professors.

Ketersediaan
64190 C.4658.802 KOT PLibrary Lantai 3Tersedia
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Informasi Detil
Judul Seri
-
No. Panggil
658.802 KOT P
Penerbit
USA : Pearson.,
Deskripsi Fisik
742 hlm.
Bahasa
English
ISBN/ISSN
978-0-273-75243-1
Klasifikasi
658.802
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
14
Subyek
Marketing
Principles
Info Detil Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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