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strategic Marketing Problems: Cases and Problems

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This book is dedicated to the development of decision-making skills in marketing. The material introduces concepts and tools useful in structuring and solving marketing problems, while class tested case studies provide an opportunity for those concepts and tools to be employed in practice. A cutting-edge collection of forty-two cases considers the international arena; not-for-profit marketing; industrial, high-technology, and business-to-business marketing settings. Representative companies include Frito-Lay, Proctor & Gamble, Price Waterhouse, Godiva Europe, Dell Computer Corp., Goodyear Tire and Rubber Co., Southwest Airlines, Amazon.com, 3M, and Pharmacia & Upjohn. For professionals involved in marketing strategy, with an appreciation of its implications for the organization and environment.

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Ketersediaan

46360c.5

658.802 KER S

Library Lantai 3

Tersedia

Informasi Detil

Judul Seri

-

No. Panggil

658.802 KER S

Penerbit

United States, Amerika : Prentice Hall., 2001

Deskripsi Fisik

729 hlm.

Bahasa

English

ISBN/ISSN

0-13-027661-8

Klasifikasi

658.802

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

9

Subyek

Marketing

Info Detil Spesifik

-

Pernyataan Tanggungjawab

-

Versi lain/terkait

Lampiran Berkas

Komentar

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