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Business Marketing Management: A Strategic View of Industrial and Organizational Markets

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Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Popular in both the United States and Europe since its first edition, the text provides expanded treatment of relationship strategies, the technology adoption life cycle, strategy formulation in high-tech industries, new product and service development for business markets, and Internet strategies.

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Ketersediaan

56532

658.802 HUT B

Library Lantai 3

Tersedia

Informasi Detil

Judul Seri

-

No. Panggil

658.802 HUT B

Penerbit

USA : Thomson South-Western., 2004

Deskripsi Fisik

714 hlm.

Bahasa

Indonesia

ISBN/ISSN

0-324-19043-3

Klasifikasi

658.802

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

8

Subyek

Management
Marketing

Info Detil Spesifik

-

Pernyataan Tanggungjawab

-

Versi lain/terkait

Lampiran Berkas

Komentar

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