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Marketing Mistakes and Successes

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This best–selling casebook presents a series of fascinating scenarios that lets the reader learn from some of today′s most prominent business players. In a lively, conversational style, Robert Hartley provides play–by–play analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes– many of these in today′s headlines. These real–life war stories are packed with practical tips, insider insights, and marketing wisdom.

"synopsis" may belong to another edition of this title.

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Ketersediaan

57968

658.800 973 HAR M

Library Lantai 3

Tersedia

Informasi Detil

Judul Seri

-

No. Panggil

658.800 973 HAR M

Penerbit

USA : John Wiley & Sons, Inc., 2001

Deskripsi Fisik

359 hlm.

Bahasa

English

ISBN/ISSN

978-0-471-37060-4

Klasifikasi

658.800 973

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

8

Subyek

Marketing

Info Detil Spesifik

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Pernyataan Tanggungjawab

-

Versi lain/terkait

Lampiran Berkas

Komentar

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