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Winning At Innvovation The A-to-F Model

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Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.

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Ketersediaan

66980-C.1

658.406 3 DEB W

Library Lantai 3

Tersedia

Informasi Detil

Judul Seri

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No. Panggil

658.4063 DEB W

Penerbit

London : Palgrave Macmillan., 2011

Deskripsi Fisik

272 hlm.

Bahasa

English

ISBN/ISSN

978-0-230-34343-6

Klasifikasi

658.4063

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subyek

innovation

Info Detil Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

Komentar

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