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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Create profitable brand strategies by building, measuring, and managing brand equity

Kevin Lane Keller is recognized as one of the international leaders in the study of strategic brand management and integrated marketing communications. In Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition Keller looks at branding from the perspective of the consumer, and provides a framework that helps students and managers identify, define, and measure brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world.

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Ketersediaan

48311	658.827 KEL S	Library Lantai 3	Tersedia
48315 C.5	658.827 KEL S	Library Lantai 3	Tersedia
48314 C.4	658.827 KEL S	Library Lantai 2	Tersedia
48313 C.3	658.827 KEL S	Library Lantai 2	Tersedia

Informasi Detil

Judul Seri

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No. Panggil

658.827 KEL S

Penerbit

Singapore : Prentice Hall., 2008

Deskripsi Fisik

692 hlm.

Bahasa

English

ISBN/ISSN

978-0-13-188859-3

Klasifikasi

658.827

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

3

Subyek

Management

Info Detil Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

Komentar

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