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Innovation for Underdogs: How to Make the Leap from What if to Now What

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Some may think this book is really `Innovation for Dummies,' but it is not. Dummies learn by rote. Innovation requires much more, which for me, the starting points are a lively curiosity and a real yen to solve problems. With these you will have a flow of ideas and turning those ideas into innovations is what the book is all about. The writing is simple, straightforward and humorous, no need for Maxwell's equations. Enjoy while learning!"
--John D. Roberts, California Institute of Technology

"Innovation for Underdogs is truly innovative! As a reader, I feel inspired to slow down to view and enjoy the world a quarter turn differently. One of the reasons this book connected so well with me is because you break down HOW to think creatively, and do it with such personal warmth and encouragement.
--Kathy Craven, Pilot School , Wilmington Delaware
Have you ever wanted to change your life? Make it easier or, at least, get rid of the tough stuff? Have you ever simply asked yourself, "What if?" Anyone who wants a void filled, a problem solved, or a question answered, can learn to innovate. And it doesn't matter how much education you have or how high you sit on the corporate ladder. If you think that learning innovation means reading boring instructional manuals and paying a fortune for classes, you're wrong.

Innovation for Underdogs explains how innovation is a practical process, not some miraculous insight. Everyone can innovate! This book is a witty, intelligent, and humorous entry into the mind of one of the world's greatest innovators, Dr. David Pensak. Creator of the first Internet firewall, Dr. Pensak has amassed a huge wealth of innovation inspiration through his own critical work. But he's discovered some of the greatest truths about innovation through his experiences with others--his childhood lessons from Einstein, his work as a university professor, and his highly esteemed innovation lectures throughout the world.

This book shows the underdog (that would be you) how to dig to the root of your greatest problems and surface with solutions to make life a lot easier (and more lucrative!). Using entertaining, energetic, and enlightening stories from Dr. Pensak's experience, This book makes it clear that the underdog is bred for creativity. Within these pages, you will learn how to clearly define and solve a problem and how to market the solution. Filled to the brim with advice, examples, and exclusive interviews, Innovation for Underdogs is the creative person's best friend.

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Ketersediaan

66069-C.2	658.406.3 PEN T	Library Lantai 3	Tersedia
66071 C.4	658.406.3 PEN T	Library Lantai 2	Tersedia
66070 C.3	658.406.3 PEN T	Library Lantai 2	Tersedia

Informasi Detil

Judul Seri

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No. Panggil

658.406.3 PEN T

Penerbit

NJ 07417 : The Career Press., 2008

Deskripsi Fisik

224 hlm.

Bahasa

English

ISBN/ISSN

978-1-60163-035-3

Klasifikasi

658.406.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subyek

Technological innovations
teknologi inovasi

Info Detil Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

Komentar

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