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Marketing Research Methodological Foundations

Expect superior, balanced coverage of both qualitative and quantitative marketing research with this market-leading text from respected marketing authorities Dr. Dawn Iacobucci and Dr. Gilbert Churchill. Recognized as the classic authority for today's marketing research, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, Tenth Edition, ensures the reader develops a strong conceptual as well as practical understanding of marketing research as it's practiced today. The book's thorough coverage of the six stages of the research process provides a solid marketing research framework while addressing topics and tools of emerging importance.

Ketersediaan
46264658.83 CHU MLibrary Lantai 2Tersedia
46265-C.3658.83 CHU MLantai 2Tersedia
45682658.83 CHU MLantai 2Tersedia
Informasi Detil
Judul Seri
-
No. Panggil
658.83 CHU M
Penerbit
USA : Thomson corporaton.,
Deskripsi Fisik
696 hlm.
Bahasa
English
ISBN/ISSN
-
Klasifikasi
658.83
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
9
Subyek
INTERNATIONAL STUDENT
Info Detil Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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