Text

Consumer Behavior

---

By incorporating recent research including dramaturgical analysis of white-water rafting and sky-diving and the investigation of customer relationships the authors provide students with a means of identifying the managerial relevance of consumer behavior concepts. Each chapter begins with a short related case, and ends with a managerial applications analysis of that case, along with a similar case for students to analyze (solutions are in the teacher's manual). Annotation c. by Book News, Inc., Portland, Or.

---

Ketersediaan

53698

658.834 2 MOW C

Library Lantai 3

Tersedia

Informasi Detil

Judul Seri

-

No. Panggil

658.834 2 MOW C

Penerbit

USA : Prentice Hall., 1998

Deskripsi Fisik

696 hlm.

Bahasa

English

ISBN/ISSN

0-13-770041-6

Klasifikasi

658.834 2

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

5

Subyek

Management
Manajemen

Info Detil Spesifik

-

Pernyataan Tanggungjawab

-

Versi lain/terkait

Lampiran Berkas

Komentar

---

You must be logged in to post a comment