Text

Promotions: Products, Services and Ideas.

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The role promotion, a component of the marketing mix, is persuasive communication. The design and implementation of promotional strategy is influenced by the enviroment in which it operates-cultural/social, business/economic, and legal/ethucal.

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Ketersediaan

31169

658.8 KIN P

Library Lantai 3

Tersedia

Informasi Detil

Judul Seri

-

No. Panggil

658.8 KIN P

Penerbit

United States : Bell & Howell Company., 1985

Deskripsi Fisik

403 hlm.

Bahasa

English

ISBN/ISSN

0-675-20346-5

Klasifikasi

658.8

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

2

Subyek

Management

Info Detil Spesifik

-

Pernyataan Tanggungjawab

-

Versi lain/terkait

Lampiran Berkas

Komentar

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