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The Portable MBA Pemasaran

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This tool for business success in the twenty-first century furnishes bright, ambitious managers with a solid grounding in MBA-level marketing theory and practice. Fully updated and expanded, this new edition emphasizes fresh marketing strategies and cutting-edge marketing concepts and techniques that help keep you in touch with your customers. It focuses on the key issues facing companies today, including how to outperform competitors, anticipate future trends, improve advertising and sales, build customer loyalty, and market on the Internet. The Portable MBA in Marketing, Second Edition brings you up to date with the latest marketing ideas and techniques, including new negotiation skills for salespeople; current marketing strategies; innovative approaches to qualitative research that deepen your understanding of your customers; and hot topics such as cohort marketing, person-to-person marketing, and marketing on the Internet. (less)

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Ketersediaan

36518-C.1	658.8 HIA P	Library Lantai 3	Tersedia
38985-C.2	658.8 HIA P	Library Lantai 3	Tersedia

Informasi Detil

Judul Seri

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No. Panggil

658.8 HIA P

Penerbit

Jakarta : Binarupa Aksara., 1994

Deskripsi Fisik

514 hlm.

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

658.8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subyek

Marketing

Info Detil Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

Komentar

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