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Research Methods For Business
The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods.
62944 C.3 | 650.072 SEK R | Library Lantai 3 | Tersedia |
62943 C.2 | 650.072 SEK R | Library Lantai 3 | Tersedia |
62798 C.1 | 650.072 SEK R | Library Lantai 3 | Tersedia |
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