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Fundamental of Marketing: In The Pilippine Setting
Author / co-author of 16 bestselling marketing books
Contemporary Marketing Strategy in the Philippine Setting (1992)
Marketing Mix Strategy in the Philippine Setting (1993)
The Marketing Mentors (1993)
Marketing 101: An A to Z Guide (1994)
Marketing Plan: Building The Profitable Preferred Brand (1997 & 2012 2nd edition)
Marketing Excellence in Good Times and Bad (1998, co-edited with Dr. Ned Roberto and Jose Faustino)
Build, Grow and Sustain Your Network Marketing Distributor Business (2000)
Marketing Shift: From Basics to Breakthroughs (2001, editor)
Fundamentals of Marketing in the Philippine Setting (2001 & 2010 2nd edition)
The Direct Selling Entrepreneurial Mindset (2002)
The W.E. Entrepreneurs: Understanding The 5 Tasks and 5 Treasures of Entrepreneurs (2010)
The Rainmakers: Marketing and Strategy Lessons from 25 Top CEOs (2017)
Principles and Practices in Marketing in the Philippines Setting (2017)
The Mansmith Mentors List : The 8 P’s of Marketing (2018)
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