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Consumer Behavior and Marketing Srategy

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"Consumer Behaviour", 7/e by Peter and Olson provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The authors have developed the 'Wheel of Consumer Analysis', which is a tool to help the reader understand how consumer affect and cognition, consumer behaviour, consumer environment, and marketing strategy interact. The Wheel Model is a powerful tool for analysing and understanding consumer behaviour and can be used to guide the development of effective marketing strategies.

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Ketersediaan

57859

658.834.2 PET C

Library Lantai 2

Tersedia

Informasi Detil

Judul Seri

-

No. Panggil

658.834.2 PET C

Penerbit

New York 10020 : The McGraw-Hill., 2003

Deskripsi Fisik

582 hlm

Bahasa

Indonesia

ISBN/ISSN

0-07-123317-2

Klasifikasi

658.834.2

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

6

Subyek

Consumer Behavior

Info Detil Spesifik

-

Pernyataan Tanggungjawab

-

Versi lain/terkait

Lampiran Berkas

Komentar

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