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Principles Of Marketing

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For the Principles of Marketing course. Ranked the #1 selling introductory marketing text, Kotler and Armstrong's Principles of Marketing provides an authoritative and practical introduction to marketing. The Tenth Edition is organized around a managing customer relationships framework that is introduced in the first two chapters, and then built upon throughout the book. Real world applications appear in every chapter and every vignette is new or has been updated. The text is complemented by an extensive ancillary package, from all new videos on VHS, online, and DVD to a new Presentation Manager CD-ROM for instructors.

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Ketersediaan

57215 C.1

658.802 KOT P

Library Lantai 2

Tersedia

Informasi Detil

Judul Seri

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No. Panggil

658.802 KOT P

Penerbit

New Jersey 07458 : Pearson Prentice Hall., 2001

Deskripsi Fisik

735 hlm

Bahasa

Indonesia

ISBN/ISSN

0-13-121276-1

Klasifikasi

658.802

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subyek

Marketing

Info Detil Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

Komentar

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