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Basic Marketing Management

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EVERYTHING YOU NEED
TO CREATE EFFECTIVE
MARKETING STRATEGIES!
With its engaging writing style and clear presen-
marketing
tation, this how-to book provides you with the core
management concepts that everyone must know to compete in
today's business environment. Updated to reflect the current
marketplace, the book spotlights hot topics such as electronic
commerce, brand equity, database marketing, relationship mar-
keting, business to business marketing, and interfunctional
coordination. And with the help of real-world examples, you'll
learn how to apply the material to plan, coordinate, and execute
a successful marketing strategy

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Ketersediaan

60571 C.2	658.802 DAL B	Library Lantai 2	Tersedia
60572 C.3	658.802 DAL B	Library Lantai 2	Tersedia

Informasi Detil

Judul Seri

-

No. Panggil

658.802 DAL B

Penerbit

New York : John Wiley & Sons, Inc., 2000

Deskripsi Fisik

341 hlm

Bahasa

English

ISBN/ISSN

0-471-35392-2

Klasifikasi

658.802

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

2

Subyek

Basic Marketing

Info Detil Spesifik

-

Pernyataan Tanggungjawab

-

Versi lain/terkait

Lampiran Berkas

Komentar

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