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The Regis Touch: New Marketing Strategies for Uncertain Times

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Regis McKenna is the founder and chairman of Regis McKenna, Inc., an international marketing consulting firm headquartered in Palo Alto, California, He is also a general partner at Kleiner Perkins Caufield & Byers, a leading U.S. venture capital firm. He is an advisor to the Stanford Graduate School of Business and to the School of Government; a trustee at Santa Clara University; and a director for many private and public companies. He lectures extensively at universities and industry conferences worldwide.

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Ketersediaan

64596 C.1

658.8 MCK T

Library Lantai 2

Tersedia

Informasi Detil

Judul Seri

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No. Panggil

658.8 MCK T

Penerbit

New York : Addison-Wesley Publishing Company., 1986

Deskripsi Fisik

178 hlm

Bahasa

English

ISBN/ISSN

0-201-13964-2

Klasifikasi

658.8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subyek

Marketing

Info Detil Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

Komentar

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