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The Practice of Public Relations

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Public relations-what it is and what it
isn't-is understandably a subject of
interest and concern to those who
work, teach, or study in the field.
Some approach this definitional conun-
drum from the standpoint of concept, prin-
ciple, and theory-the "what ought to be
and why" approach. Others take the "what
you see is what you get" approach, defining
public relations in terms of what activities are
carried out in the name of public relations.
But neither approach is wholly satisfac-
tory. The theoretical approach leaves out
some very practical considerations of what
will work; the focus is sometimes too nar-
rowly
on the ideal, rather than the real. And
saying that the on-the-job tasks of someone
public relations define public relations
leaves open the question of what to do with
the switchboard receptionist whose job de-
scription requires "significant public relations
contact with customers and clients."
The second edition of The Practice of
Public Relations charts a course
midway
between these too-confining schools of
thought and represents a most happy me-
dium for the student of public relations
whether that student is a neophyte preparing
tor a first career or a seasoned veteran look-
ing for new
insights and a fresh approach.

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Ketersediaan

67180

363.6 SEI T

Library Lantai 2

Tersedia

Informasi Detil

Judul Seri

-

No. Panggil

363.6 SEI T

Penerbit

Columbus, Ohio 43216 : A Bell & Howell Company., 1984

Deskripsi Fisik

545 hlm.

Bahasa

English

ISBN/ISSN

0-675-20104-7

Klasifikasi

363.6

Tipe Isi

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Tipe Media

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Tipe Pembawa

-

Edisi

2

Subyek

Public Relations

Info Detil Spesifik

-

Pernyataan Tanggungjawab

-

Versi lain/terkait

Lampiran Berkas

Komentar

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