INNOVATION by DESIGN
Executives in all industries prize innovation as a key ingredient in market relevance, brand awareness, and bottom-line growth. Too often, though, innovation is relegated to traditional cradles of creativity like R & D and marketing. Now this important new book shows how innovation can be a boon not just to a company's product line, but to every facet of its business.
"Doing innovation" company-wide requires not only an attitude of innovation from every individual, but a corporate commitment to a new organizational model, in which every department is expected to innovate. Empowering companies toward that end, the author discusses:
* idea generation, creating new models, and breaking rules * the roles of individuals, groups, and corporate culture in innovation * assessing the organization's infrastructure and resources * overcoming resistance and identifying what makes innovations fail * and every other component of creating economic value through innovation.
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