Image of Services Marketing: Intergrating Customer Focus Across the Firm

Text

Services Marketing: Intergrating Customer Focus Across the Firm



"Services Marketing" recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service are included in the fifth edition.


Ketersediaan

66544 C.1658.8 ZEI SLibrary Lantai 3Tersedia

Informasi Detil

Judul Seri
-
No. Panggil
658.8 ZEI S
Penerbit Mc Graw-Hill Companies : Singapore.,
Deskripsi Fisik
642 hlm.
Bahasa
English
ISBN/ISSN
978-007-108696-7
Klasifikasi
658.8
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
6
Subyek
Info Detil Spesifik
-
Pernyataan Tanggungjawab

Versi lain/terkait

Tidak tersedia versi lain




Informasi


DETAIL CANTUMAN


Kembali ke sebelumnyaXML DetailCite this