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strategic Marketing Problems: Cases and Problems

Kerin, Roger A - Personal Name; Peterson, Robert A - Personal Name;

This book is dedicated to the development of decision-making skills in marketing. The material introduces concepts and tools useful in structuring and solving marketing problems, while class tested case studies provide an opportunity for those concepts and tools to be employed in practice. A cutting-edge collection of forty-two cases considers the international arena; not-for-profit marketing; industrial, high-technology, and business-to-business marketing settings. Representative companies include Frito-Lay, Proctor & Gamble, Price Waterhouse, Godiva Europe, Dell Computer Corp., Goodyear Tire and Rubber Co., Southwest Airlines, Amazon.com, 3M, and Pharmacia & Upjohn. For professionals involved in marketing strategy, with an appreciation of its implications for the organization and environment.


Ketersediaan
46360c.5658.802 KER SLibrary Lantai 3Tersedia
Informasi Detil
Judul Seri
-
No. Panggil
658.802 KER S
Penerbit
United States, Amerika : Prentice Hall., 2001
Deskripsi Fisik
729 hlm.
Bahasa
English
ISBN/ISSN
0-13-027661-8
Klasifikasi
658.802
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
9
Subyek
Marketing
Info Detil Spesifik
-
Pernyataan Tanggungjawab
-
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Tidak tersedia versi lain

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