Marketing Mistakes and Successes
This best–selling casebook presents a series of fascinating scenarios that lets the reader learn from some of today′s most prominent business players. In a lively, conversational style, Robert Hartley provides play–by–play analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes– many of these in today′s headlines. These real–life war stories are packed with practical tips, insider insights, and marketing wisdom.
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