Buku ini disebut manajemen pemasaran internasional. Digunakan di fakultas ekonomi jurusan manajemen S1. Mahasiswa S2 manajemen atau Magister Manajemen (MM) menggunakan buku ini. Isinya mengenai pen…
From the American Marketing Association, the world's largest and most comprehensive professional association of marketers, comes the AMA Marketing Toolbox series, a unique source of information, id…
"Modern Financial Management", by Ross, Westerfield, and Jaffe is a popular textbook that emphasizes the modern fundamentals of the theory of finance, while providing contemporary examples to make …
Buku ini disusun agar bisa digunakan sebagai pegangan bagi manajer keuangan dan para mahasiswa untuk memahami secara mendalam ilmu manajemen keuangan. Buku ini sengaja ditulis tidak terlalu berat d…
Synopsis As the long-time #1 best-seller, Garrison has helped guide close to 3 million students through managerial accounting since it was first published. It identifies the three functions manage…
Alan Marcus is professor of finance in the Wallace E. Carroll School of Management at Boston College. He received his PHD in Economics from MIT in 1981. Professor Marcus recently has been a visitin…
This study aid provides suggestions for studying chapter material, summarizes essential points in each chapter, and tests students' knowledge using self-test questions and exercises.
For undergraduate and graduate Management Information Systems courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to in…
The eighth edition is designed for business students who are or who will soon become business professionals in the fast-changing business world of today. The goal of this text is to help business s…
Buku Metode Penelitian untuk Bisnis edisi ke-4 ini adalah salah satu buku teks yang paling banyak digunakan dalam mata kuliah metodologi penelitian maupun oleh mereka yang melakukan penelitian. Sep…
Our goal in writing this book is to make the study of statistics interesting and relevent for operating successfully in competitive business environment.
Expect superior, balanced coverage of both qualitative and quantitative marketing research with this market-leading text from respected marketing authorities Dr. Dawn Iacobucci and Dr. Gilbert Chur…
Sinopsis Buku Tujuan sains manajemen adalah menyelesaikan masalah terkait pengambilan keputusan yang dihadapi seorang manajer. Pada pelaksanaannya, sains manajemen menggunakan aplikasi matematis…
Understanding the Research Process
Buku ini bertujuan untuk memberikan pengetahuan dasar yang diperlukan untuk memahami konsep sistem informasi manajemen secara terstruktur dan terpadu, memberikan juga pengetahuan dasar yang diperlu…
This new edition includes in-text and boxed examples, as well as chapter cases, global issues, technology, ethics, and applied decision making. Other marketing themes include critical and current i…
This comprehensive text provides an engaging look into new and traditional strategic management topics. Wheelen and Hunger's thorough coverage of topics helps students develop an understanding of t…
This comprehensive text offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps students develop an understanding of the wide range of theories and…
Buku ini secara komperhensif menyajikan bagaimana manajemen puncak perusahaan mendesain strategi bisnis. Dari awal disadari bahwa manajemen strategik bukan disiplin ilmu yang hanya memiliki perspek…
Strategic Management at all levels. Also courses in strategic marketing, organization theory, decision theory, public administration, and political science departments. Breaking away from the tradi…
Produk dalam negeri dengan keunggulan komparatif dan kompetitif, kian mampu bersaing bebas dalam perekonomian dunia. Namun, Pasar Internasioanl yang kian terbuka juga menimbulkan ancaman masuknya p…
A long-time market leader in this discipline, Slack has set the standards in Operations Management which other textbooks seek to emulate. Expert authorship, an engaging writing style, and an intere…
Bateman and Snell have consistently discussed and explained the traditional, functional approach to management, emphasizing how managers use planning, organizing, leading, and controlling. But Bate…
Corporate Information Strategy and Management: Text and Cases 8/e by Applegate, Austin, and Soule is written for students and managers who desire an overview of contemporary information systems tec…
Sebuah sistem informasi manajemen, atau SIM, adalah sebuah sistem informasi yang selain melakukan semua pengolahan transaksi yang perlu untuk sebuah organisasi
Management Information Systems for the Information Age, 3rd edition maintains the unique overall approach of the successful second edition: the right mix of traditional and leading edge topical cov…
Management Information Systems: Managing the Digital Firm: International Edition Laudon & Laudon Edition: 10 ISBN: 9780131579842 ISBN10: 0131579843 Format: Paperback ; 736 pp Published: 15/02/2007 …
Buku ini berisi 12 studi kasus dengan latar belakang perusahaan yang ada di Indonesia, yang disusun oleh Case Center Department Manajemen FEUI. Buku ini sangat tepat untuk mahasiswa, stsaf pengajar…
This new 8th Edition of "New Venture Creation: Entrepreneurship for the 21st Century," is a significant update from the 7th edition, yet it still maintains the market defining "Timmons Model of the…
International Edition has proven to be the premier teaching and learning solution for principles of marketing courses. This best seller only grows stronger with each groundbreaking new edition, bui…
Buku ini diilhami oleh berbagai pandangan, pengalaman penulis dalam berbagai kegiatan, pendapat dari pakar, utamanya pakar dalam bidang Management Sumber Daya Manusia.
Management Information Systems: Managing the Digital Firm: International Edition Laudon & Laudon Edition: 10 ISBN: 9780131579842 ISBN10: 0131579843 Format: Paperback ; 736 pp Published: 15/02/2007 …