English Business: Marketing

Edisi

-

ISBN/ISSN

0-07-035557-6

Deskripsi Fisik

120 hlm

Judul Seri

-

No. Panggil

428 KRU E

Lateral Marketing (Berbagai Teknik Baru Untuk Mendapatkan Ide-Ide Terobosan)

Dewasa ini para pemasar menghadapi tantangan yang sungguh berat: bagaimana berinovasi dalam medan pasar yang hiperkompetitif dan sangat tersegmentasi. Dalam ekonomi konsumen yang telah jenuh dengan…

Marketing Insight From A To Z (80 Konsep Yang Harus Dipahami Oleh Setiap Mana…

Aturan main baru yang ditawarkan oleh seorang figur pemasaran ternama bagi para profesional pemasaran dan para pemimpin bisnis. Dalam Marketing Insights from A to Z, Philip Kotler, mendefinisikan k…

The Regis Touch: New Marketing Strategies for Uncertain Times

Regis McKenna is the founder and chairman of Regis McKenna, Inc., an international marketing consulting firm headquartered in Palo Alto, California, He is also a general partner at Kleiner Perkins …

Real-Time Marketing & PR

Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them …

Basic Marketing Management

EVERYTHING YOU NEED TO CREATE EFFECTIVE MARKETING STRATEGIES! With its engaging writing style and clear presen- marketing tation, this how-to book provides you with the core management concep…

Marketing A Simplified Approach: Text and Cases

Edisi

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ISBN/ISSN

978-971-584-863-3

Deskripsi Fisik

196 hlm.

Judul Seri

-

No. Panggil

658.802 DIO M

Blue Ocean Strategy: How to create Uncontested Market Space and Make the Com…

Kim and Mauborgne present a non-competitive approach for achieving high business growth through the development of uncontested market space with practically limitless potential. Drawing upon a stud…

Principles Of Marketing

For the Principles of Marketing course. Ranked the #1 selling introductory marketing text, Kotler and Armstrong's Principles of Marketing provides an authoritative and practical introduction to mar…

Principles of Marketing

The goal of every marketer is to create more value for customers. So it makes sense that our goal for the fourteenth edition is to continue creating more value for you, our customer. Our goal is to…

Konsumen dan Pelayanan Prima

Edisi

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ISBN/ISSN

978-602-7869-31-8

Deskripsi Fisik

174 hlm.

Judul Seri

-

No. Panggil

658.834 3 DAR K

Consumer Behavior: Building Marketing Strategy

Edisi

11

ISBN/ISSN

978-0-07-017100-8

Deskripsi Fisik

778 hlm.

Judul Seri

-

No. Panggil

658.834 2 HAW C

Perilaku Konsumen: Teori dan Praktik

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ISBN/ISSN

978-979-076-533-7

Deskripsi Fisik

260 hlm.

Judul Seri

-

No. Panggil

658.834.2 YUN P

Marketing Super Crazy: 45 Cara Gila yang harus Ditempuh Pemasar Agar Sukses M…

Dalam buku ini ada 6 bab yang membahas 4 trik hebat tentang strategi gila dalam meledakkan penjualan.Bak pertama tentang "Saatnya Menggunakan Cara Gila Dalam Pemasaran" Bab kedua tentang "Bagaim…

Pengukuran Tingkat Kepuasan Pelanggan: Untuk Menaikkan Pangsa Pasar

Edisi

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ISBN/ISSN

978-979-518-725-7

Deskripsi Fisik

300 hlm.

Judul Seri

-

No. Panggil

658.812.072 SUP P

Market Research And Analysis

An obscure author once wondered, "Why write another marketing re-search book?" (Lehmann, 1979). Much to the delight of the author, the book of which he spoke actually sold several copies, so many t…

Marketing Reseacrh

With our third edition of Marketing Research, we again have created the SPSS Student Assistant tutorial by using Lotus ScreenCam movies of the cursor mOvements and various windows associated with t…

Guerrilla Marketing: In 30 Days

Cetak Biru untuk Pemasaran Luar Biasal alam Guerrilla Marketing in 30 Days, Jay Conrad Levinson dan Al Lautenslager membahas seri pemasaran terlaris dalam sejarah, Guerrilla Marketing, dan menya…

Teori, Kuesioner Analisis Data: Untuk Pemasaran dan Perilaku Konsumen

Sebuah penelitian bersifat kualitatif yang mendasarkan pada persepsi atas suatu variabel tertentu menjadi penting untuk mengungkap dan menelisik seberapa jauh keterlibatan variabel tersebut memberi…

Consumer Behavior: Buting, Having, And Being

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. The ninth edition incl…

Consumer Behavior

Edisi

10

ISBN/ISSN

978-0-13-700670-0

Deskripsi Fisik

592 hlm.

Judul Seri

-

No. Panggil

658.834 2 SCH C

English For Marketing & Advertising

Edisi

-

ISBN/ISSN

978-0-19-457918-6

Deskripsi Fisik

80 hlm

Judul Seri

-

No. Panggil

389.63 GOR E

Fundamental of Marketing: In The Pilippine Setting

Author / co-author of 16 bestselling marketing books Contemporary Marketing Strategy in the Philippine Setting (1992) Marketing Mix Strategy in the Philippine Setting (1993) The Marketing Ment…

Mobilized Marketing

Edisi

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ISBN/ISSN

978-1-118-24326-8

Deskripsi Fisik

206 hlm

Judul Seri

-

No. Panggil

658.872 HAS M

Fundamentals of Selling: Customers for Life

Edisi

7

ISBN/ISSN

0-07-239886-8

Deskripsi Fisik

579 hlm.

Judul Seri

-

No. Panggil

658.85 FUT

Essentials Of Marketing

Edisi

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ISBN/ISSN

978-0-07-802888-5

Deskripsi Fisik

682 hlm

Judul Seri

-

No. Panggil

358.8PER E

Consumer Behavior: Buying, Having and Being

Edisi

16

ISBN/ISSN

0-13-123011-5

Deskripsi Fisik

621 hlm.

Judul Seri

-

No. Panggil

658.834 2 SOL C

Marketing Mistakes and Successes

This best–selling casebook presents a series of fascinating scenarios that lets the reader learn from some of today′s most prominent business players. In a lively, conversational style, Robert …

Business Marketing Management: A Strategic View of Industrial and Organizatio…

Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationshi…

Marketing in Crisis

Edisi

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ISBN/ISSN

978-979-22-4435-9

Deskripsi Fisik

192 hlm.

Judul Seri

-

No. Panggil

658.802 KAS M

Smarter Marketing Moves

Handi Irawan sekali lagi mengukuhkan dirinya sebagai pakar pelanggan. Strategi yang termuat di dalam buku ini mencerminkan hasil pengamatan yang mendalam mengenai perilaku konsumen di Indonesia. Sa…

Principles of Marketing

Edisi

-

ISBN/ISSN

978-1-285-91891-4

Deskripsi Fisik

427 hlm.

Judul Seri

-

No. Panggil

658.802 BOO P

Sport Marketing

Edisi

-

ISBN/ISSN

0-87322-449-3

Deskripsi Fisik

295 hlm

Judul Seri

-

No. Panggil

338.437 96 MUL S

Sport Marketing

Edisi

-

ISBN/ISSN

0-87322-499-3

Deskripsi Fisik

295 hlm

Judul Seri

-

No. Panggil

338.437 96 MUL S