This Book is a two-book course for students who have a practical need for English in their work or social life. Many such students may have learned some English before but will have forgotten most …
This guide to building global power brands in Asia crusades a global marketing war in which Asian brands rise from nothing to beat western and Japanese power brands at their own game. It identifies…
This practical introduction to data communications takes a "top down" approach that starts by first determining business objectives and then developing a system to meet those objectives. Updated th…
The application of Data Mining (DM) technologies has shown an explosive growth in an increasing number of different areas of business, government and science. Two of the most important business are…