Marketing Management Strategy in The Digital Era

Table of Contents: Chapter 1: Technology in The Discruption Era Chapter 2: Digital Economy Chapter 3: Digital Business Platforms Chapter 4: Digital Marketing Management Concepts Chapter 5: D…

Fundamentals of Futures and Options Markets

This paper provides a comprehensive description of futures and options markets. The similarities and differences of options and futures are showed. It describes how future markets and options have …

Marketing Communications

Marketing Communication is an activity carried out by the marketing department and communication, which in these activities are marketing and communication synergize in planning, introducing, and…

DIGITAL MARKETING STRATEGY,IMPLEMENTATION AND PRACTICE

Development of information technology is developing very faster now influencing the community in supporting various business activities both large and small to be known globally. The most obvious …

Marketing: Principles & Perspective

This is a Place where students can use their skills to log onto this book's dedicated to support and compliment our third edition textbook. his book-spesific site is updated monthly throughout the …

International Marketing

Edisi

13

ISBN/ISSN

978-979-691-410-4

Deskripsi Fisik

546 hlm.

Judul Seri

-

No. Panggil

658.848 CAT P

International Marketing: Pemasaran International(Buku 2)

Edisi

13

ISBN/ISSN

978-979-691-410-4

Deskripsi Fisik

430 hlm.

Judul Seri

-

No. Panggil

658.848 CAT P

Marketing Management (Philippine edition)

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2

ISBN/ISSN

978-981-441-635-1

Deskripsi Fisik

243 hlm.

Judul Seri

-

No. Panggil

658.802 I AC M

Auditing Markets, Products, and Marketing Plans

From the American Marketing Association, the world's largest and most comprehensive professional association of marketers, comes the AMA Marketing Toolbox series, a unique source of information, id…

Marketing Management

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-

ISBN/ISSN

007-124218-X

Deskripsi Fisik

812 hlm.

Judul Seri

-

No. Panggil

658.8 LUL M

Marketing Research

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3

ISBN/ISSN

0-13-014411-8

Deskripsi Fisik

698 hlm.

Judul Seri

-

No. Panggil

658.83 BUR M

Marketing

This new edition includes in-text and boxed examples, as well as chapter cases, global issues, technology, ethics, and applied decision making. Other marketing themes include critical and current i…

Basic Marketing Research (International Edition)

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2

ISBN/ISSN

0-13-197121-2

Deskripsi Fisik

615 hlm.

Judul Seri

-

No. Panggil

658.802 MAL B

Consumers

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-

ISBN/ISSN

0-256-13360-3

Deskripsi Fisik

768 hlm.

Judul Seri

-

No. Panggil

658.843 2 ARN C

Principles Of Marketing (Philippine Edition)

International Edition has proven to be the premier teaching and learning solution for principles of marketing courses. This best seller only grows stronger with each groundbreaking new edition, bui…

Periklanan Promosi: Aspek Tambahan Komunikasi Pemasaran Terpadu. - Jilid 1

Intrumen musik individual, seperti saksofon, terompet, atau piano, dapat dimainkan solo dengan sangat indah, dan bahkan efeknya semakin mempesona jika diramu secara terampil dengan berbagai instrum…

Marketing in Asia

The author team brings extraordinary experience to the development of their text. For example, they have benefited from the feedback of many users of the first edition of Marketing in Asia.

Marketing Principles & Perspectives

Bearden et al. take a cutting edge approach to marketing. This text continues to be a leader in the coverage of the most recent marketing thought

Global Marketing. Global Edition

The excitement, challenges, and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will hel…

Trading With Crowd Psychology

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-

ISBN/ISSN

0-471-38774-6

Deskripsi Fisik

261 hlm.

Judul Seri

-

No. Panggil

332.632 22 GYL T

Global Marketing Foreign Entry, Local Marketing & Global Management

This book uses a three-pronged framework to organize the discussion of how to conduct global business: foreign entry, local marketing and global management. Johansson seeks to develop the varied sk…

strategic Marketing Problems: Cases and Problems

This book is dedicated to the development of decision-making skills in marketing. The material introduces concepts and tools useful in structuring and solving marketing problems, while class tested…

Marketing Management (Global Edition)

In this book, there are eight sections which have the core of separate discussion and the core is explained in the form of chapters. In the first part, we will understand what marketing management …

Operations Management : Global Edition

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10

ISBN/ISSN

978-0-13-511143-7

Deskripsi Fisik

568 hlm

Judul Seri

-

No. Panggil

658.8 HeI O

Out of the Box Selling Principles and Practices that work and Make Sense.

Edisi

-

ISBN/ISSN

978-971-584-692-9

Deskripsi Fisik

204 hlm.

Judul Seri

-

No. Panggil

658.81 GAR S

marketing research (International Student Version)

Edisi

10

ISBN/ISSN

978-0-470-52461-9

Deskripsi Fisik

701 hlm.

Judul Seri

-

No. Panggil

658.802.2 AAK M

Manajemen Pemasaran Global (jilid 1)

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-

ISBN/ISSN

979-8901-14-2

Deskripsi Fisik

396 hlm.

Judul Seri

-

No. Panggil

658.81 KEE M

Service, Quality Dan Satisfaction

Edisi

4

ISBN/ISSN

978-979-295384-8

Deskripsi Fisik

362 hlm.

Judul Seri

-

No. Panggil

658.834 TJI S

Manajemen Pemasaran (jilid 1)

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13

ISBN/ISSN

978-979-033-935-4

Deskripsi Fisik

346 hlm.

Judul Seri

-

No. Panggil

658.83 KOT M

On Marketing

SME adalah sebuah model yang diredefinisi, komprehensif, dan sedehrana, naum sangat solid.

Consumer Behavior in Marketing Strategy

Edisi

-

ISBN/ISSN

0-13-169640-8

Deskripsi Fisik

374 hlm.

Judul Seri

-

No. Panggil

658.834 2 HOW C

Financial Markets and Institutions

Edisi

3

ISBN/ISSN

0-321-05064-9

Deskripsi Fisik

736 hlm

Judul Seri

-

No. Panggil

332.109 73 MIS F

Marketing Dan Kasus-Kasus Pilihan

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-

ISBN/ISSN

978-602-9324-19-8

Deskripsi Fisik

982 HLM

Judul Seri

-

No. Panggil

330 HAS M

The Portable MBA Pemasaran

This tool for business success in the twenty-first century furnishes bright, ambitious managers with a solid grounding in MBA-level marketing theory and practice. Fully updated and expanded, this n…

How to be better at... Customer Care

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-

ISBN/ISSN

97-20-2239-2

Deskripsi Fisik

184 hlm.

Judul Seri

-

No. Panggil

658.812 FOS H

Principles Of Marketing

Edisi

4

ISBN/ISSN

0-13-708059-X

Deskripsi Fisik

661 hlm.

Judul Seri

-

No. Panggil

658.802 KOT P

Promotional Strategy

Edisi

8

ISBN/ISSN

978-0256155532

Deskripsi Fisik

640 hlm.

Judul Seri

-

No. Panggil

658.82 ENG P

Foundations of our Capital Market

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-

ISBN/ISSN

979-95954-1-x

Deskripsi Fisik

371 hlm

Judul Seri

-

No. Panggil

332.114 SUT F

Dasar-Dasar Pemasaran: Principles of Marketing 7e (Jilid 2)

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-

ISBN/ISSN

979-8901-35-5

Deskripsi Fisik

328 hlm.

Judul Seri

-

No. Panggil

658.8 KOT D

The End Of Marketing as we Know it

Edisi

-

ISBN/ISSN

979-655-694-4

Deskripsi Fisik

292 hlm., 23 cm.

Judul Seri

Matinya Pemasaran

No. Panggil

380.1 ZYM M

Marketing Prespectives From Business Week To Accompany

Edisi

9

ISBN/ISSN

0-07-060965-9

Deskripsi Fisik

179 hlm

Judul Seri

-

No. Panggil

381.1 STA M

Buyer Behavior :A Decision-Making Approach

Edisi

-

ISBN/ISSN

0-675-20105-5

Deskripsi Fisik

517 hlm.

Judul Seri

-

No. Panggil

658.834 HOR B

Consumer Behavior

Edisi

-

ISBN/ISSN

0-395-84385-53-26295

Deskripsi Fisik

675 hlm.

Judul Seri

-

No. Panggil

658.868 HOY C

Marketing Plus 3

Buku ini ditulis dalam gaya komunikatif dan lincah sehingga isinya ,udah dicerna baik oleh yang menggeluti bidang pemasaran maupun orang awam

Marketing Jil. 2

Dalam dunia yang sangat kompleks tempat kita hidup sekarang ini, tidak seorang pun dari kita yang tidak perlu mengetahui pemasaran.

Maxi Marketing: Terobosan Baru Dalam Strategi Promosi, Periklanan, dan Pemasaran

Era sembilan puluhan ditandai oleh perkembangan dramatis dalam pemasaran. Perubahan demografis, gaya hidup, perkembangan teknologi komunikasi, dan lunturnya loyalitas konsumen terhadap merek produk…

Fundamentals of marketing

here are 8 parts in total (with 3-4 chapters per part): 1: marketing and its environment 2: target markets 3-6: product, price, distribution, promotion 7: marketing in special fields 8: managi…

Marketing The Church What They Never Taught You About Church Growth

Edisi

-

ISBN/ISSN

08910-92501

Deskripsi Fisik

171 hlm.

Judul Seri

-

No. Panggil

254.4 BAR M

400++ Essential Digital Marketing Tips

Edisi

-

ISBN/ISSN

-

Deskripsi Fisik

93 hlm.

Judul Seri

-

No. Panggil

659.114 NCU 4

Services Marketing: Intergrating Customer Focus Across the Firm

"Services Marketing" recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer r…