Create profitable brand strategies by building, measuring, and managing brand equity Kevin Lane Keller is recognized as one of the international leaders in the study of strategic brand managemen…
“Jika anda dapat mengukur kinerja, maka anda akan mudah mengelolanya,Jika anda mudah mengelolanya, maka anda akan mudah mencapai tujuan” Banyak manajemen yang kurang paham dalam menentukan I…
Offers a treatment of traditional topics in strategic management. This text provides coverage of contemporary topics such as digital and internet strategies, innovation and corporate entrepreneursh…
12: The Elements of Great Managing is the 2006 sequel to 1999's First, Break All the Rules, written by Marcus Buckingham and Curt Coffman. Based on Gallup's proprietary Q12 survey from the mid-1990…
"Human Resource Management, Eighth Edition", continues to present both the theoretical and practical aspects of HRM. The theoretical material is presented throughout the text and highlighted via a …
he process of accepting and preparing abstracts for presentation at an academic conference. The process consists of either invited or proffered submissions of the abstract or summary of work. The a…
The purpose of this paper is to assess the acquired knowledge of university management students on strategy and strategic management concepts. Phenomenography was used in the analysis and a collect…
Operations management focuses on carefully managing the whole process to produce products or services economically. It utilizes the system view that underlies modern quality management thinking
Strategic Management in Action, 4/e is clearly differentiated from other volumes by its conversational writing style, increased use of pedagogy, and emphasis on readers doing strategy. The volume e…
survey of strategic management. Briefest concepts section in the market at 350 pages. Practical, skills focus with over 50 experiential exercises in the concepts portion. All cases are written excl…
People and their performance are key to an organization's effectiveness. This review describes an evidence‐based framework of the links between some key organizational influences and staff perfor…
Knowledge Management explores the concept of knowledge management (KM) from a leadership and strategic management perspective, providing a detailed overview of the process of designing and introduc…
Now in its 11th edition, this best-seller is renowned for its excellent blend of theoretical and applied material, comprehensive support package and applicable real-world examples. In addition to i…
Risk Management and Financial Institutions, Fifth Edition explains all aspects of financial risk and financial institution regulation, helping you better understand the financial markets—and thei…