Services Marketing: Intergrating Customer Focus Across the Firm
"Services Marketing" recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer r…
- Edisi
- 6
- ISBN/ISSN
- 978-007-108696-7
- Deskripsi Fisik
- 642 hlm.
- Judul Seri
- -
- No. Panggil
- 658.8 ZEI S
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Ditemukan 1 dari pencarian Anda melalui kata kunci: Author : "Bither, Mary Jo"
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