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Services Marketing: Intergrating Customer Focus Across the Firm
Zeithaml, Valarie ABither, Mary JoGremler, Dwayne D

"Services Marketing" recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer r…

Edisi
6
ISBN/ISSN
978-007-108696-7
Deskripsi Fisik
642 hlm.
Judul Seri
-
No. Panggil
658.8 ZEI S
availability5
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