Marketing

This new edition includes in-text and boxed examples, as well as chapter cases, global issues, technology, ethics, and applied decision making. Other marketing themes include critical and current i…

Marketing Prespectives From Business Week To Accompany

Edisi

9

ISBN/ISSN

0-07-060965-9

Deskripsi Fisik

179 hlm

Judul Seri

-

No. Panggil

381.1 STA M

Fundamentals of marketing

here are 8 parts in total (with 3-4 chapters per part): 1: marketing and its environment 2: target markets 3-6: product, price, distribution, promotion 7: marketing in special fields 8: managi…