This new edition includes in-text and boxed examples, as well as chapter cases, global issues, technology, ethics, and applied decision making. Other marketing themes include critical and current i…
Etzel, Walker, Stanton’s Marketing, 12th Edition will continue to be a low-cost alternative in a paperback format, now including free access to PowerWeb. It incorporates technology throughout; in…
here are 8 parts in total (with 3-4 chapters per part): 1: marketing and its environment 2: target markets 3-6: product, price, distribution, promotion 7: marketing in special fields 8: managi…