Advertising and Promotion: An Integrated Marketing Communications Perspective
The field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies. Marketers must look beyond traditional media in order to ach…
- Edisi
- 5
- ISBN/ISSN
- 0-07-231445-1
- Deskripsi Fisik
- 795 hlm.
- Judul Seri
- -
- No. Panggil
- 659.1 BEL A
Advertising and Promotion: An Integrated Marketing Communications Persptective
Nearly everyone in the world is influenced to some degree by advertising and other forms of promotion.Each chapter begins with a vignette that shows the effective use of integrated marketing commun…
- Edisi
- 5
- ISBN/ISSN
- 0-07-231445-1
- Deskripsi Fisik
- 795 hlm
- Judul Seri
- -
- No. Panggil
- 659.1 BEL A
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Ditemukan 2 dari pencarian Anda melalui kata kunci: Author : Belch, Michael A.
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