Focusing on therapeutic applications, this sweeping compendium provides complete, up-to-date, and reliable information on the newest and most widely used prescription and over-the-counter drugs. or…
The benchmark text for the syllabus organized by technology (a week on databases, a week on networks, a week on systems development, etc.) taught from a managerial perspective. O猬"Brien defines t…
Nearly everyone in the world is influenced to some degree by advertising and other forms of promotion.Each chapter begins with a vignette that shows the effective use of integrated marketing commun…
Pengalaman menangani proses perencanaan selama bertahun-tahun dengan beragam jenis organisasi klien telah mengarahkan penulis pada kesimpulan bahwa ada tiga fase yang harus dilalui oleh manajer dal…