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Services Marketing: Intergrating Customer Focus Across the Firm

"Services Marketing" recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service are included in the fifth edition.

Ketersediaan
66544 C.1658.8 ZEI SLibrary Lantai 3Tersedia
66545 C.2658.8 ZEI SLibrary Lantai 2Tersedia
66546 C.3658.8 ZEI SLibrary Lantai 2Tersedia
66547 C.4658.8 ZEI SLibrary Lantai 2Tersedia
66548 C.5658.8 ZEI SLibrary Lantai 2Tersedia
Informasi Detil
Judul Seri
-
No. Panggil
658.8 ZEI S
Penerbit
Singapore : Mc Graw-Hill Companies.,
Deskripsi Fisik
642 hlm.
Bahasa
English
ISBN/ISSN
978-007-108696-7
Klasifikasi
658.8
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
6
Subyek
Management
Marketing
Info Detil Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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