Advertising and Promotion: An Integrated Marketing Communications Persptective
Nearly everyone in the world is influenced to some degree by advertising and other forms of promotion.Each chapter begins with a vignette that shows the effective use of integrated marketing commun…
- Edisi
- 5
- ISBN/ISSN
- 0-07-231445-1
- Deskripsi Fisik
- 795 hlm
- Judul Seri
- -
- No. Panggil
- 659.1 BEL A
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