Pengantar Strategi Kreatif Advertising Era Digital

Edisi

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ISBN/ISSN

978-623-01-1007-8

Deskripsi Fisik

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Judul Seri

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No. Panggil

659.1 ILH p

Advertising; Principles and pratice.

The most interesting practitioner-based introductory books are available in the advertising field. Focus on the real world with problems, and interrelated applications that introduce the best-selli…

Advertising That Sells: Strategi Sukses Membawa Merek Anda Menjadi Pemimpin …

“ Kasus-kasus yang dibedah dalam buku ini mengukuhkan betapa media memiliki peran penting mengantarkan merek-merek menjadi pemimpin pasar, Dwi Sapta berhasil membuktikannya. ” (Artine S. Uto…

Advertising and Promotion: An Integrated Marketing Communications Perspective

The field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies. Marketers must look beyond traditional media in order to ach…

Riset Pemasaran Dan Konsumen: Anova, Ancova, Regresi Structural EquationModel…

Seperti halnya Buku Seri 1 dan 2, Buku Riset Pemasaran dan Konsumen Seri 3 juga terdiri dari dua bagian. Bagian pertama membahas beberapa metode statistik untuk mengolah, menyajikan, dan menganalis…

Advertising in Action

This book dedicate to the newspapers of the Pacific West with admiration and respect, editorially and financially encouraged and supported the promotional activities of their respective communities.

Advertising and Promotion

Preparing You For the New World of Adverting and Promosition

English For Marketing & Advertising

Edisi

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ISBN/ISSN

978-0-19-457918-6

Deskripsi Fisik

80 hlm

Judul Seri

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No. Panggil

389.63 GOR E

Advertising and Promotion: An Integrated Marketing Communications Persptective

Nearly everyone in the world is influenced to some degree by advertising and other forms of promotion.Each chapter begins with a vignette that shows the effective use of integrated marketing commun…